FRAUENZENTRALE – ONLY YES MEANS YES.
BIG PICTURE
In 2021, the Swiss National Council debates about the sexual offense norm. Once again, the Center for Women Zürich is fighting for the interpretation "only yes means yes". In other words, sexual acts that occur without explicit consent - whether due to shock or other impairment - should finally be punishable.
CREATIVITY
For once, it is not the victims but the perpetrators who take center stage in our campaign that confronts viewers with the sad and extremely unpleasant truth: rapists have it better in Switzerland.
Because if the protagonists had committed their crimes in Switzerland instead of other European countries they would still be at large today.
YEAR
2021
AWARDS
ADC 2022 – Bronze category OOH
ADC 2022 – Shortlist category Good