BIG PICTURE

SWISSCOM is a proud partner of the Swiss national team. As part of the UEFA Women’s Euro 2025, we wamt the partnership to be emotionally activated under the new platform “Discover what you’re capable of.” But countless other sponsors will also be vying to get their messages across during the tournament. And most of them will focus on the now-familiar theme of female empowerment – a message that, frankly, feels a bit worn out and out of step with the times.  

CREATIVITY

SWISSCOM isn’t out to boost women’s confidence – in football or in general. Our national players prove they’ve got plenty of it with every touch of the ball, every single match. That’s why we’re proudly and confidently showing what true equality in football looks like: by dramatizing the focus on the women’s national team as something completely normal – just as it should be.   

YEAR

2025