BIG PICTURE

2015 marks a turning point for the Swiss telco provider Orange. From now on, Orange will no longer be called Orange, but Salt. A large-scale, national campaign is created to make sure absolutely everyone knows this from day 1. 

CREATIVITY

Keep it simple, stupid. Because such a big change definitely calls for simplicity. We said what was going on in clear-as-day language, straightforward and to the point. The new benefits of the new brand were presented just as straightforward. With the icing on the cake that we were probably the first ones to use the word “Birreweich” in advertising. 

YEAR

2015

AWARDS

ADC 2016 – Silver Category Design
ADC 2016 – Bronze Category Campaigns Social
ADC 2016 – Silber Categorz Music
ADC 2016 – Shortlist Category Photography