BIG PICTURE

After decades of absence, Swiss Post is re-entering the telecommunications market with Post Mobile. Now, if you want to take off as a new provider in 2024, you have to come up with something unusual. The field is fiercely competitive and the market satuated. And if we're being honest: whether it's Post Mobile or any other provider - they all offer more or less the same thing.

CREATIVITY

Finding USPs is close to impossible. We found it anyway: the color yellow. The whole communication was based on what is probably Swiss Post's strongest brand element. With a remix of the well-known hit "Blue" by Eiffel 65, which was of course now called "Yellow", an all-yellow launch campaign and a brand campaign in which yellow also played a leading role.

YEAR

2024