BIG PICTURE

In 2020, Sunrise, the number 2 in the Swiss telco market, launched a new subscription model: Sunrise We. The more people in a household get a subscription, the cheaper each one becomes. Unfortunately, too often telco advertising remains just that: telco advertising. Rationally explaining product features and clichéd. So we simply did the opposite.

CREATIVITY

The idea behind the launch campaign is as simple as it is captivating: the more the better. Now, didn't a group of mushroom heads make a similar statement a few decades ago? Yes. "With a little help from my friends"from the Beatles perfectly captures the main point. We took this global hit, added brand ambassador Roger Federer into the mix and voilà: Telco advertising the likes of which Switzerland has never seen before.

YEAR

2020