BIG PICTURE

After many years of being "ready," Swisscom needed to develop and realize an entirely new brand platform. The core pillars were supposed quality, trust, and innovation – with the brand aiming to appear confident, approachable, and dynamic.

CREATIVITY

With the new claim “Discover your possibilities" and a fresh launch story, we showed people in Switzerland that they’re capable of more than they think. At the same time, we positioned Swisscom as the trusted partner that helps everyone unlock their full potential – through innovative technologies and smart solutions. Helping them discover just how much they can do.

For the launch campaign, we pulled out all the stops – from TV commercials and billboards to the full range of online and social media advertising. 

We also set out to prove that the story we’re telling is truly possible – by using AI to bring the book "The Monster Princess" to life. It was made available for free as a printed edition of 10,000 copies, as a PDF, and as an audiobook on Spotify. 

YEAR

2025