{"id":36,"date":"2017-02-16T09:13:19","date_gmt":"2017-02-16T08:13:19","guid":{"rendered":"http:\/\/mxajfmgl.preview.infomaniak.website\/?page_id=36"},"modified":"2026-01-15T10:02:55","modified_gmt":"2026-01-15T09:02:55","slug":"home","status":"publish","type":"page","link":"https:\/\/daveluebke.ch\/en\/","title":{"rendered":"Home"},"content":{"rendered":"

[et_pb_section fb_built=“1″ disabled_on=“on|on|off“ admin_label=“HOME Desktop“ _builder_version=“4.24.3″ _module_preset=“default“ background_color=“#FFFFFF“ background_enable_video_mp4=“off“ min_height=“758.5px“ custom_margin=“||||false|false“ custom_padding=“3vw||5vw||false|false“ custom_css_main_element=“display: flex;||flex-wrap: wrap;“ collapsed=“off“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.24.3″ _module_preset=“default“ custom_margin=“0px||||false|false“ custom_padding=“3vw||3vw||false|false“ collapsed=“off“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|phone“ custom_css_main_element_phone=“display: flex;||flex-wrap: wrap;“ custom_css_main_element_tablet=“display: flex;||flex-wrap: wrap;“][et_pb_column type=“1_2″ _builder_version=“4.24.2″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text disabled_on=“off|off|off“ _builder_version=“4.24.3″ _module_preset=“default“ text_font=“Grandview||||||||“ text_text_color=“#FFFFFF“ text_font_size=“50px“ text_line_height=“1em“ width=“100%“ max_width=“100%“ max_width_tablet=“100%“ max_width_phone=“100%“ max_width_last_edited=“on|desktop“ custom_margin=“0vw|0vw|0vw|0vw|false|false“ custom_padding=“0vw|0vw|0vw|0vw|false|false“ text_font_tablet=“Grandview||||||||“ text_font_phone=“Grandview||||||||“ text_font_last_edited=“on|tablet“ text_text_color_tablet=“#000000″ text_text_color_phone=“#000000″ text_text_color_last_edited=“on|desktop“ text_font_size_tablet=“50px“ text_font_size_phone=“40px“ text_font_size_last_edited=“on|phone“ overflow-x_last_edited=“off|phone“ locked=“off“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|phone“ custom_css_main_element_phone=“order: 1;“ custom_css_main_element_tablet=“order: 1;“]<\/p>\n

BIG PICTURE<\/span>
CREATIVITY.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=“mailto:%20mail@daveluebke.ch“ button_text=“EMAIL“ disabled_on=“off|off|off“ _builder_version=“4.24.3″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#000000″ button_border_width=“0px“ button_font=“Grandview Bold||||||||“ button_icon_color=“#000000″ custom_margin=“35px|0px|10px|0px|false|false“ custom_margin_tablet=“35px|0px|10px|0px|false|false“ custom_margin_phone=“35px|0px|10px|0px|false|false“ custom_margin_last_edited=“on|desktop“ custom_padding=“0px|5px|0px|5px|false|false“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|phone“ custom_css_main_element_phone=“order: 3;“][\/et_pb_button][et_pb_button button_url=“https:\/\/call.whatsapp.com\/voice\/8g1LD78nywesJ4Id0mtYxT“ button_text=“WHATSAPP“ disabled_on=“off|off|off“ _builder_version=“4.24.3″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#000000″ button_border_width=“0px“ button_font=“Grandview Bold||||||||“ button_icon_color=“#000000″ custom_margin=“0px|0px|10px|0px|false|false“ custom_padding=“0px|5px|0px|5px|false|false“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|phone“ custom_css_main_element_phone=“order: 4;“][\/et_pb_button][et_pb_button button_url=“http:\/\/www.linkedin.com\/in\/david-l\u00fcbke-759522a8″ url_new_window=“on“ button_text=“LINKEDIN“ disabled_on=“off|off|off“ _builder_version=“4.24.3″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#000000″ button_border_width=“0px“ button_font=“Grandview Bold||||||||“ button_icon_color=“#000000″ custom_margin=“0px|0px|10px|0px|false|false“ custom_padding=“0px|5px|0px|5px|false|false“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|phone“ custom_css_main_element_phone=“order: 5;“][\/et_pb_button][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ text_font=“Gravity Bold||||||||“ text_text_color=“#000000″ custom_margin=“40px||||false|false“ inline_fonts=“Gravity Bold,Gravity Light“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|phone“ custom_css_main_element_phone=“order: 6;“]<\/p>\n

Wenn ich in \u00fcber 15 Jahren in der Werbung zwei Dinge gelernt habe, dann erstens, dass die richtig grossen \u00abBig Ideas\u00bb dann entstehen, wenn man nicht einfach richtig gute Werbung machen will, sondern richtig gute Werbung, die richtig<\/em> ist. Die nahtlos an eine gute Strategie ankn\u00fcpft und genauso nahtlos runter dekliniert werden kann.\u00a0<\/span><\/p>\n

Und zweitens, wie man das macht.<\/span><\/p>\n

Willkommen zu Big Picture Creativity.<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.24.2″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/daveluebke.ch\/wp-content\/uploads\/2024\/04\/Dave-Visual-scaled-1.webp“ alt=“Dave L\u00fcbke“ title_text=“Dave Visual scaled“ disabled_on=“off|off|off“ _builder_version=“4.24.3″ _module_preset=“default“ min_height=“100px“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|tablet“ custom_css_main_element_phone=“order: 2;“ custom_css_main_element_tablet=“order: 2;“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.24.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.24.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_divider color=“#000000″ _builder_version=“4.24.3″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.24.3″ _module_preset=“default“ 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Mobile\/Tablet“ _builder_version=“4.24.3″ _module_preset=“default“ background_color=“#FFFFFF“ background_enable_video_mp4=“off“ min_height=“758.5px“ custom_margin=“||||false|false“ custom_padding=“3vw||3vw||false|false“ custom_css_main_element=“display: flex;||flex-wrap: wrap;“ collapsed=“off“ global_colors_info=“{}“][et_pb_row _builder_version=“4.24.3″ _module_preset=“default“ custom_margin=“0px||||false|false“ custom_padding=“3vw||3vw||false|false“ collapsed=“off“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|phone“ custom_css_main_element_phone=“display: flex;||flex-wrap: wrap;“ custom_css_main_element_tablet=“display: flex;||flex-wrap: wrap;“][et_pb_column type=“4_4″ _builder_version=“4.24.2″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text disabled_on=“off|off|off“ _builder_version=“4.24.3″ _module_preset=“default“ text_font=“Grandview||||||||“ text_text_color=“#FFFFFF“ text_font_size=“40px“ text_line_height=“1em“ width=“100%“ max_width=“100%“ max_width_tablet=“100%“ max_width_phone=“100%“ max_width_last_edited=“on|desktop“ custom_margin=“0vw|0vw|0vw|0vw|false|false“ custom_padding=“0vw|0vw|0vw|0vw|false|false“ text_font_tablet=“Grandview||||||||“ text_font_phone=“Grandview||||||||“ text_font_last_edited=“on|tablet“ text_text_color_tablet=“#000000″ text_text_color_phone=“#000000″ text_text_color_last_edited=“on|desktop“ text_font_size_tablet=“50px“ text_font_size_phone=“40px“ text_font_size_last_edited=“on|phone“ overflow-x_last_edited=“off|phone“ locked=“off“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|phone“ custom_css_main_element_phone=“order: 1;“ custom_css_main_element_tablet=“order: 1;“]<\/p>\n

BIG PICTURE <\/span>CREATIVITY.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=“https:\/\/daveluebke.ch\/wp-content\/uploads\/2024\/04\/Dave-Visual-scaled-1.webp“ alt=“Dave L\u00fcbke“ title_text=“Dave Visual scaled“ disabled_on=“off|off|off“ _builder_version=“4.24.3″ _module_preset=“default“ min_height=“100px“ custom_padding=“3vw||3vw||false|false“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|tablet“ custom_css_main_element_phone=“order: 2;“ custom_css_main_element_tablet=“order: 2;“][\/et_pb_image][et_pb_button button_url=“mailto:%20mail@daveluebke.ch“ button_text=“EMAIL“ disabled_on=“off|off|off“ _builder_version=“4.24.3″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#000000″ button_border_width=“0px“ button_font=“Grandview Bold||||||||“ button_icon_color=“#000000″ custom_margin=“35px|0px|10px|0px|false|false“ custom_margin_tablet=“35px|0px|10px|0px|false|false“ custom_margin_phone=“35px|0px|10px|0px|false|false“ custom_margin_last_edited=“on|desktop“ custom_padding=“0px|5px|0px|5px|false|false“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|phone“ custom_css_main_element_phone=“order: 3;“][\/et_pb_button][et_pb_button button_url=“https:\/\/call.whatsapp.com\/voice\/8g1LD78nywesJ4Id0mtYxT“ button_text=“WHATSAPP“ disabled_on=“off|off|off“ _builder_version=“4.24.3″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#000000″ button_border_width=“0px“ button_font=“Grandview Bold||||||||“ button_icon_color=“#000000″ custom_margin=“0px|0px|10px|0px|false|false“ custom_padding=“0px|5px|0px|5px|false|false“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|phone“ custom_css_main_element_phone=“order: 4;“][\/et_pb_button][et_pb_button button_url=“http:\/\/www.linkedin.com\/in\/david-l\u00fcbke-759522a8″ url_new_window=“on“ button_text=“LINKEDIN“ disabled_on=“off|off|off“ _builder_version=“4.24.3″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#000000″ button_border_width=“0px“ button_font=“Grandview Bold||||||||“ button_icon_color=“#000000″ custom_margin=“0px|0px|10px|0px|false|false“ custom_padding=“0px|5px|0px|5px|false|false“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|phone“ custom_css_main_element_phone=“order: 5;“][\/et_pb_button][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ text_font=“Gravity Bold||||||||“ text_text_color=“#000000″ custom_margin=“40px||||false|false“ inline_fonts=“Gravity Bold,Gravity Light,Grandview“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|phone“ custom_css_main_element_phone=“order: 6;“]<\/p>\n

Wenn ich in \u00fcber 15 Jahren in der Werbung zwei Dinge gelernt habe, dann erstens, dass die richtig grossen \u00abBig Ideas\u00bb dann entstehen, wenn man nicht einfach richtig gute Werbung machen will, sondern richtig gute Werbung, die richtig<\/em> ist. Die nahtlos an eine gute Strategie ankn\u00fcpft und genauso nahtlos runter dekliniert werden kann.\u00a0<\/span><\/p>\n

Und zweitens, wie man das macht.<\/span><\/p>\n

Willkommen zu Big Picture Creativity.<\/span><\/p>\n

<\/strong><\/p>\n

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