{"id":29002,"date":"2024-03-02T21:51:25","date_gmt":"2024-03-02T20:51:25","guid":{"rendered":"https:\/\/daveluebke.ch\/?post_type=project&#038;p=29002"},"modified":"2024-05-08T09:54:16","modified_gmt":"2024-05-08T07:54:16","slug":"swiss-calling-all-talents","status":"publish","type":"project","link":"https:\/\/daveluebke.ch\/en\/project\/swiss-calling-all-talents\/","title":{"rendered":"SWISS \u2013 CALLING ALL TALENTS."},"content":{"rendered":"\n[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;3vw||3vw||false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;3vw||3vw||false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.24.2&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text admin_label=&#8220;Work Title&#8220; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Grandview||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;50px&#8220; text_line_height=&#8220;1em&#8220; custom_padding=&#8220;0vw||0vw||false|false&#8220; custom_padding_tablet=&#8220;0vw||0vw||false|false&#8220; custom_padding_phone=&#8220;0vw||0vw||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; text_font_size_tablet=&#8220;50px&#8220; text_font_size_phone=&#8220;25px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<p>SWISS \u2013 CALLING ALL TALENTS<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.24.2&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.24.2&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; column_structure=&#8220;1_2,1_2&#8243;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.24.2&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Grandview||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;20px&#8220; custom_padding=&#8220;0px||||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<p><strong>BIG PICTURE<\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Gravity Light||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;15px&#8220; global_colors_info=&#8220;{}&#8220;]<p>Pro Jahr ben\u00f6tigt SWISS rund 100 neue Pilotinnen und Piloten, wof\u00fcr sie bevorzugt junge Menschen selbst ausbildet. Nur: Diese wollen nicht mehr. Nicht nur, dass der Beruf in den letzten Jahrzehnten viel an Attraktivit\u00e4t verloren hat, gerade junge Menschen haben auch teils falsche Vorurteile \u00fcber dessen Anforderungen und Arbeitsalltag, die sie von einer Ausbildung zum Piloten oder zur Pilotin abhalten.<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Grandview|600|||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;20px&#8220; custom_padding=&#8220;0px||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<p>CREATIVITY<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Gravity Light||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;15px&#8220; global_colors_info=&#8220;{}&#8220;]<p>Wir holen die junge Zielgruppe dort ab, wo sie sich am direktesten angesprochen f\u00fchlt: Bei ihren eigenen Talenten. In vier Filmen empfehlen junge Menschen einander, aufgrund eines bereits vorhandenen und scheinbar irrelevanten Talentes, Pilot oder Pilotin zu werden. Auch zahlreiche weitere Massnahmen machen klar, dass viele Talente den Einstieg in diese spannende Karriere erm\u00f6glichen k\u00f6nnen. Mit durchschlagendem Erfolg: Die Anmeldungen zur Pilotenausbildung konnten um \u00fcber 160 % gesteigert werden.<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Grandview|600|||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;20px&#8220; custom_padding=&#8220;0px||0px||false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<p>JAHR<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Gravity Light||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;15px&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; custom_padding=&#8220;||0px||false|false&#8220; sticky_enabled=&#8220;0&#8243;]<p>2019<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Grandview|600|||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;20px&#8220; custom_padding=&#8220;0px||0px||false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<p>AWARDS<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Gravity Light||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;15px&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; custom_padding=&#8220;||3vw||false|false&#8220; sticky_enabled=&#8220;0&#8243;]<p>ADC 2020 \u2013\u00a0Bronze Kategorie Kampagnen<br \/>ADC 2020 \u2013\u00a0Shortlist Kategorie Film<br \/>ADC 2020 \u2013\u00a0Shortlist Kategorie Fotografie<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.24.2&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_code _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243; custom_padding=&#8220;||3vw||false|false&#8220;]<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/4r9ywk717lc?si=POd-ojoHzpKgHXEb&#038;rel=0\" title=\"SWISS Calling All Talents\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>SWISS \u2013 CALLING ALL TALENTSBIG PICTUREPro Jahr ben\u00f6tigt SWISS rund 100 neue Pilotinnen und Piloten, wof\u00fcr sie bevorzugt junge Menschen selbst ausbildet. Nur: Diese wollen nicht mehr. Nicht nur, dass der Beruf in den letzten Jahrzehnten viel an Attraktivit\u00e4t verloren hat, gerade junge Menschen haben auch teils falsche Vorurteile \u00fcber dessen Anforderungen und Arbeitsalltag, die [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29181,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[14,15],"project_tag":[],"class_list":["post-29002","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campaign","project_category-performance"],"_links":{"self":[{"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/project\/29002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/comments?post=29002"}],"version-history":[{"count":1,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/project\/29002\/revisions"}],"predecessor-version":[{"id":29621,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/project\/29002\/revisions\/29621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/media\/29181"}],"wp:attachment":[{"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/media?parent=29002"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/project_category?post=29002"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/project_tag?post=29002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}