{"id":29023,"date":"2024-03-03T22:25:14","date_gmt":"2024-03-03T21:25:14","guid":{"rendered":"https:\/\/daveluebke.ch\/?post_type=project&#038;p=29023"},"modified":"2024-05-08T09:54:06","modified_gmt":"2024-05-08T07:54:06","slug":"sunrisethemorethebetter","status":"publish","type":"project","link":"https:\/\/daveluebke.ch\/en\/project\/sunrisethemorethebetter\/","title":{"rendered":"SUNRISE \u2013 THE MORE, THE BETTER."},"content":{"rendered":"\n[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;3vw||3vw||false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;3vw||3vw||false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.24.2&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text admin_label=&#8220;Work Title&#8220; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Grandview||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;50px&#8220; text_line_height=&#8220;1em&#8220; custom_padding=&#8220;0vw||0vw||false|false&#8220; custom_padding_tablet=&#8220;0vw||0vw||false|false&#8220; custom_padding_phone=&#8220;0vw||0vw||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; text_font_size_tablet=&#8220;30px&#8220; text_font_size_phone=&#8220;20px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<p>SUNRISE \u2013 THE MORE, THE BETTER.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.24.2&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.24.2&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.24.2&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.24.2&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Grandview||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;20px&#8220; global_colors_info=&#8220;{}&#8220;]<p><strong>BIG PICTURE<\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Gravity Light||||||||&#8220; text_text_color=&#8220;#000000&#8243; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; text_font_size=&#8220;15px&#8220; sticky_enabled=&#8220;0&#8243;]<p>2020 bringt Sunrise, die Nummer 2 im Schweizer Telco-Business, ein neues Abo-Modell auf den Markt: Sunrise We. Je mehr Menschen in einem Haushalt ein Abo von Sunrise haben, desto g\u00fcnstiger wird jedes einzelne. Ein tolles neues Modell, das es da zu bewerben galt. Nun, Telco-Werbung bleibt leider oftmals das: Telco-Werbung. Rational erkl\u00e4rend, Produkt-fokussiert und allzu oft leider auch klischiert. Also machten wir einfach das Gegenteil.<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.24.2&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Grandview Bold||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;20px&#8220; global_colors_info=&#8220;{}&#8220;]<p>CREATIVITY<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Gravity Light||||||||&#8220; text_text_color=&#8220;#000000&#8243; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; text_font_size=&#8220;15px&#8220; sticky_enabled=&#8220;0&#8243;]<p>Die Idee hinter der Launch-Kampagne ist so einfach, wie bestechend: Je mehr, desto besser. Eine \u00e4hnliche Aussage machten vor ein paar Jahrzehnten bereits einige Pilzk\u00f6pfe aus Liverpool und sangen \u00abWith a little help from my friends\u00bb. Man nehme diesen Welthit, addiere Brand-Ambassador Roger Federer hinzu und voil\u00e0: Telco-Werbung, wie sie die Schweiz noch nicht gesehen hat.<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Grandview Bold||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;20px&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<p>JAHR<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Gravity Light||||||||&#8220; text_text_color=&#8220;#000000&#8243; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; text_font_size=&#8220;15px&#8220; sticky_enabled=&#8220;0&#8243; custom_padding=&#8220;||3vw||false|false&#8220;]<p>2020<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.24.2&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_code _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px||3vw||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/gL5dw5yKzmc?si=0t6jdNNt0BQxI6fN&#038;rel=0\" title=\"Sunrise The More The Better frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>SUNRISE \u2013 THE MORE, THE BETTER.BIG PICTURE2020 bringt Sunrise, die Nummer 2 im Schweizer Telco-Business, ein neues Abo-Modell auf den Markt: Sunrise We. Je mehr Menschen in einem Haushalt ein Abo von Sunrise haben, desto g\u00fcnstiger wird jedes einzelne. Ein tolles neues Modell, das es da zu bewerben galt. Nun, Telco-Werbung bleibt leider oftmals das: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29175,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[14],"project_tag":[],"class_list":["post-29023","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campaign"],"_links":{"self":[{"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/project\/29023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/comments?post=29023"}],"version-history":[{"count":1,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/project\/29023\/revisions"}],"predecessor-version":[{"id":29620,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/project\/29023\/revisions\/29620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/media\/29175"}],"wp:attachment":[{"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/media?parent=29023"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/project_category?post=29023"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/project_tag?post=29023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}