{"id":29327,"date":"2024-03-01T09:27:49","date_gmt":"2024-03-01T08:27:49","guid":{"rendered":"https:\/\/daveluebke.ch\/?post_type=project&#038;p=29327"},"modified":"2024-05-08T09:54:25","modified_gmt":"2024-05-08T07:54:25","slug":"calanda-ahnungsloser-sponsor","status":"publish","type":"project","link":"https:\/\/daveluebke.ch\/en\/project\/calanda-ahnungsloser-sponsor\/","title":{"rendered":"CALANDA \u2013 DER AHNUNGSLOSE SPONSOR."},"content":{"rendered":"\n[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;3vw||3vw||false|false&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_row _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;3vw||3vw||false|false&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.24.2&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_text admin_label=&#8220;Work Title&#8220; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Grandview||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;50px&#8220; text_line_height=&#8220;1em&#8220; custom_padding=&#8220;0px||0px||false|false&#8220; text_font_size_tablet=&#8220;35px&#8220; text_font_size_phone=&#8220;20px&#8220; text_font_size_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<p>CALANDA \u2013 DER AHNUNGSLOSE SPONSOR<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.24.2&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;3vw||3vw||false|false&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Grandview||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;20px&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<p><strong>BIG PICTURE<\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Gravity Light||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;15px&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<p>2015 entscheidet Heineken auf internationaler Ebene, die Europa League zu sponsern. Da die Holl\u00e4nder mit ihrer Hauptmarke aber schon die Champions League sponsern, wird In jedem Land ein lokaler Brand dazu auserkoren, dieses Engagement zu \u00fcbernehmen. In der Schweiz ist dies Calanda. Ein B\u00fcndner Bier und Fussball? Das passt doch nie und nimmer zusammen.<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Grandview|600|||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;20px&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<p>CREATIVITY<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Gravity Light||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;15px&#8220; custom_padding=&#8220;||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<p>Stimmt. Daran gibt es nichts zu r\u00fctteln. Und niemand sagt das bereitwilliger als Calanda selbst. In der Kampagne \u00abDer ahnungslose Sponsor\u00bb. gibt das B\u00fcndner Traditionsbier als wohl erster Sponsor der Welt unumwunden zu: \u00abWir haben keine Ahnung von dem, was wir hier sponsern \u2013 w\u00fcnschen euch aber trotzdem viel Freude\u00bb.<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Grandview|600|||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;20px&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<p>JAHR<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Gravity Light||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;15px&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220; sticky_enabled=&#8220;0&#8243;]<p>2015\/16<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Grandview|600|||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;20px&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220; sticky_enabled=&#8220;0&#8243;]<p>AWARDS<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Gravity Light||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;15px&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220; sticky_enabled=&#8220;0&#8243;]<p>ADC 2016 \u2013\u00a0Silber Kategorie Film<br \/>ADC 2016 \u2013 Bronze Kategorie Text<br \/>ADC 2016 \u2013 Shortlist Kategorie Plakate<br \/>ADC 2017 \u2013\u00a0Bronze Kategorie Gesamtkampagne<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Grandview|600|||||||&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1em&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220; sticky_enabled=&#8220;0&#8243;]<p>CASEFILM<\/p>[\/et_pb_text][et_pb_code _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||3vw||false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220; sticky_enabled=&#8220;0&#8243;]<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/OTGewvpCxQw?si=Wd2v-X8jBIYEmTQx&#038;rel=0\" title=\"CALANDA UEL\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Grandview|600|||||||&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1em&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220; sticky_enabled=&#8220;0&#8243;]<p>OOH<\/p>[\/et_pb_text][et_pb_gallery gallery_ids=&#8220;29332,29331,29330&#8243; fullwidth=&#8220;on&#8220; admin_label=&#8220;Galerie Post Mobile OOH&#8220; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px||3vw||false|false&#8220; hover_transition_speed_curve=&#8220;ease-in-out&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220; sticky_enabled=&#8220;0&#8243; width=&#8220;40%&#8220; width_last_edited=&#8220;on|desktop&#8220; width_tablet=&#8220;40%&#8220; width_phone=&#8220;40%&#8220;][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>CALANDA \u2013 DER AHNUNGSLOSE SPONSORBIG PICTURE2015 entscheidet Heineken auf internationaler Ebene, die Europa League zu sponsern. Da die Holl\u00e4nder mit ihrer Hauptmarke aber schon die Champions League sponsern, wird In jedem Land ein lokaler Brand dazu auserkoren, dieses Engagement zu \u00fcbernehmen. In der Schweiz ist dies Calanda. Ein B\u00fcndner Bier und Fussball? Das passt doch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29334,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[14,16,21],"project_tag":[],"class_list":["post-29327","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campaign","project_category-social","project_category-sponsoring"],"_links":{"self":[{"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/project\/29327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/comments?post=29327"}],"version-history":[{"count":1,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/project\/29327\/revisions"}],"predecessor-version":[{"id":29622,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/project\/29327\/revisions\/29622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/media\/29334"}],"wp:attachment":[{"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/media?parent=29327"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/project_category?post=29327"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/daveluebke.ch\/en\/wp-json\/wp\/v2\/project_tag?post=29327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}