{"id":29404,"date":"2024-03-04T14:08:52","date_gmt":"2024-03-04T13:08:52","guid":{"rendered":"https:\/\/daveluebke.ch\/?post_type=project&p=29404"},"modified":"2024-05-08T09:53:54","modified_gmt":"2024-05-08T07:53:54","slug":"swiss-premium-economy-launch","status":"publish","type":"project","link":"https:\/\/daveluebke.ch\/en\/project\/swiss-premium-economy-launch\/","title":{"rendered":"SWISS \u2013 PREMIUM ECONOMY LAUNCH."},"content":{"rendered":"\n[et_pb_section fb_built=“1″ _builder_version=“4.24.3″ _module_preset=“default“ custom_padding=“3vw||3vw||false|false“ global_colors_info=“{}“][et_pb_row _builder_version=“4.24.3″ _module_preset=“default“ custom_padding=“3vw||3vw||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.24.2″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text admin_label=“Work Title“ _builder_version=“4.24.3″ _module_preset=“default“ text_font=“Grandview||||||||“ text_text_color=“#000000″ text_font_size=“50px“ text_line_height=“1em“ custom_padding=“0px||0px||false|false“ text_font_size_tablet=“35px“ text_font_size_phone=“20px“ text_font_size_last_edited=“on|tablet“ global_colors_info=“{}“]

SWISS \u2013 PREMIUM ECONOMY LAUNCH.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.24.2″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.24.3″ _module_preset=“default“ custom_padding=“3vw||3vw||false|false“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][et_pb_column type=“1_2″ _builder_version=“4.24.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ text_font=“Grandview||||||||“ text_text_color=“#000000″ text_font_size=“20px“ global_colors_info=“{}“]

BIG PICTURE<\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ text_font=“Gravity Light||||||||“ text_text_color=“#000000″ text_font_size=“15px“ global_colors_info=“{}“]

2022 f\u00fchrt SWISS eine neue Reiseklasse ein: Die Premium Economy. Mehr Beinfreiheit, gr\u00f6sserer Screen, raffiniertere Men\u00fcs, noise-cancelling Kopfh\u00f6rer und mehr erwarten die G\u00e4ste an Bord. Eine Neuheit, die man gross kommunizieren will und wenn m\u00f6glich auf den Gesamtbrand als Premium-Airline abstrahlt. Nur: Reine Produkt-Benefits sind normalerweise weniger geeignet, um den Brand nachhaltig zu st\u00e4rken.<\/p>[\/et_pb_text][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ text_font=“Grandview|600|||||||“ text_text_color=“#000000″ text_font_size=“20px“ global_colors_info=“{}“]

CREATIVITY<\/p>[\/et_pb_text][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ text_font=“Gravity Light||||||||“ text_text_color=“#000000″ text_font_size=“15px“ custom_padding=“||0px||false|false“ global_colors_info=“{}“]

Wir machten diese vermeintliche Schw\u00e4che zur St\u00e4rke und dramatisieren die neuen Vorteile auf die typische SWISS Art und Weise: zur\u00fcckhaltend, elegant und durchwegs Premium. Durch den Einsatz von Onomatopoesie \u2013 Lautmalerei \u2013 geben wir den Annehmlichkeiten der neuen Klasse den prominentesten Platz in der Kampagne, ohne dabei verk\u00e4uferisch zu werden. Und der Grund f\u00fcr den lautmalerischen Hook ist gleich selbst ein Benefit: Die Noise-Cancelling-Kopfh\u00f6hrer.\u00a0<\/p>[\/et_pb_text][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ text_font=“Grandview|600|||||||“ text_text_color=“#000000″ text_font_size=“20px“ global_colors_info=“{}“]

JAHR<\/p>[\/et_pb_text][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ text_font=“Gravity Light||||||||“ text_text_color=“#000000″ text_font_size=“15px“ global_colors_info=“{}“]

2022<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.24.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ text_font=“Grandview|600|||||||“ text_font_size=“20px“ text_line_height=“1em“ global_colors_info=“{}“]

CASEFILM<\/p>[\/et_pb_text][et_pb_code _builder_version=“4.24.3″ _module_preset=“default“ custom_padding=“||3vw||false|false“ global_colors_info=“{}“]