{"id":29603,"date":"2024-02-28T09:08:01","date_gmt":"2024-02-28T08:08:01","guid":{"rendered":"https:\/\/daveluebke.ch\/?post_type=project&p=29603"},"modified":"2024-05-08T09:17:34","modified_gmt":"2024-05-08T07:17:34","slug":"orange_heisst_jetzt_salt","status":"publish","type":"project","link":"https:\/\/daveluebke.ch\/en\/project\/orange_heisst_jetzt_salt\/","title":{"rendered":"ORANGE IS NOW CALLED SALT."},"content":{"rendered":"\n[et_pb_section fb_built=“1″ _builder_version=“4.24.3″ _module_preset=“default“ custom_padding=“3vw||3vw||false|false“ global_colors_info=“{}“ theme_builder_area=“post_content“][et_pb_row _builder_version=“4.24.3″ _module_preset=“default“ custom_padding=“3vw||3vw||false|false“ global_colors_info=“{}“ theme_builder_area=“post_content“][et_pb_column type=“4_4″ _builder_version=“4.24.2″ _module_preset=“default“ global_colors_info=“{}“ theme_builder_area=“post_content“][et_pb_text admin_label=“Work Title“ _builder_version=“4.24.3″ _module_preset=“default“ text_font=“Grandview||||||||“ text_text_color=“#000000″ text_font_size=“50px“ text_line_height=“1em“ custom_padding=“0px||0px||false|false“ text_font_size_tablet=“35px“ text_font_size_phone=“20px“ text_font_size_last_edited=“on|tablet“ global_colors_info=“{}“ theme_builder_area=“post_content“]

ORANGE HEISST JETZT SALT.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.24.2″ _module_preset=“default“ global_colors_info=“{}“ theme_builder_area=“post_content“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.24.3″ _module_preset=“default“ custom_padding=“3vw||3vw||false|false“ global_colors_info=“{}“ theme_builder_area=“post_content“][et_pb_column type=“1_2″ _builder_version=“4.24.3″ _module_preset=“default“ global_colors_info=“{}“ theme_builder_area=“post_content“][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ text_font=“Grandview||||||||“ text_text_color=“#000000″ text_font_size=“20px“ global_colors_info=“{}“ theme_builder_area=“post_content“]

BIG PICTURE<\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=“4.25.0″ _module_preset=“default“ text_font=“Gravity Light||||||||“ text_text_color=“#000000″ hover_enabled=“0″ global_colors_info=“{}“ theme_builder_area=“post_content“ sticky_enabled=“0″]

2015 markiert eine Zeitenwende beim Schweizer Telco-Anbieter Orange. Denn Orange heisst ab sofort nicht mehr Orange, sondern Salt. Eine grossangelegte, nationale Kampagne soll sicherstellen, dass das sofort alle mitbekommen.\u00a0<\/p>[\/et_pb_text][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ text_font=“Grandview|600|||||||“ text_text_color=“#000000″ text_font_size=“20px“ global_colors_info=“{}“ theme_builder_area=“post_content“]

CREATIVITY<\/p>[\/et_pb_text][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ text_font=“Gravity Light||||||||“ text_text_color=“#000000″ custom_padding=“||0px||false|false“ global_colors_info=“{}“ theme_builder_area=“post_content“]

Keep it simple, stupid. Ein solch grosser Wechsel verlangt nach Simplizit\u00e4t. Schn\u00f6rkellos und auf den Punkt geschrieben kommunizierten wir in absolut klarer Sprache, was Sache ist. Ebenso schn\u00f6rkellos wurden darum auch die neu geschaffenen Vorteile, welche man beim neu geschaffenen Brand geniesst, in Szene gesetzt. Mit dem Sahneh\u00e4ubchen obendrauf, dass wir wohl die ersten waren, die das Wort „Birreweich“ in der Werbung verwendeten.\u00a0<\/p>[\/et_pb_text][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ text_font=“Grandview|600|||||||“ text_text_color=“#000000″ text_font_size=“20px“ global_colors_info=“{}“ theme_builder_area=“post_content“]

JAHR<\/p>[\/et_pb_text][et_pb_text _builder_version=“4.25.0″ _module_preset=“default“ text_font=“Gravity Light||||||||“ text_text_color=“#000000″ hover_enabled=“0″ global_colors_info=“{}“ theme_builder_area=“post_content“ sticky_enabled=“0″]

2015<\/p>[\/et_pb_text][et_pb_text _builder_version=“4.25.0″ _module_preset=“default“ text_font=“Grandview|600|||||||“ text_text_color=“#000000″ text_font_size=“20px“ hover_enabled=“0″ global_colors_info=“{}“ theme_builder_area=“post_content“ sticky_enabled=“0″]

AWARDS<\/p>[\/et_pb_text][et_pb_text _builder_version=“4.25.0″ _module_preset=“default“ text_font=“Gravity Light||||||||“ text_text_color=“#000000″ hover_enabled=“0″ global_colors_info=“{}“ theme_builder_area=“post_content“ sticky_enabled=“0″]

ADC 2016 \u2013 Silber Kategorie Design
ADC 2016 \u2013 Bronze Kategorie Kampagnen Social
ADC 2016 \u2013 Silber Kategorie Musik
ADC 2016 \u2013 Shortlist Kategorie Fotografie<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.24.3″ _module_preset=“default“ global_colors_info=“{}“ theme_builder_area=“post_content“][et_pb_text _builder_version=“4.24.3″ _module_preset=“default“ text_font=“Grandview|600|||||||“ text_font_size=“20px“ text_line_height=“1em“ global_colors_info=“{}“ theme_builder_area=“post_content“]

TV, Online, Social (Playlist)<\/p>[\/et_pb_text][et_pb_code _builder_version=“4.25.0″ _module_preset=“default“ custom_padding=“||3vw||false|false“ hover_enabled=“0″ global_colors_info=“{}“ theme_builder_area=“post_content“ sticky_enabled=“0″]